Product designer
Product designer
Product designer
Turning complexity into clarity
Designing
4+
years
Impacting
10M
users
Contributing
award
Turning complexity into clarity
Turning complexity into clarity
Designing
4+
years
years
Impacting
10M
users
users
Contributing
award
award
Projects
WattsApp
Understand energy
Case study
Linkup
Run to your community
Case study
Olfa
Smell focus
Case study
Websites
I created as an agency
Upon request
fun WIPs
UX, UI and coding
Coming soon
Collaborated with
Process
Collaborated with
Exploring
Hands in the dirt, digging though data and having expansive conversations
Talking to our users, researchers and stakeholders about how they view the realities of their context, will give us an understanding of our solution's ecosystem and translate insights into actionable opportunities.
Workshop
Research plan
Insight decks
Structuring
Just like archeology, once we have the bones how do they fit together into a living creature.
Mapping out our insights, leveraging numbers but also thoughtful intuition and communication we can establish mental models and a scalable product foundation.
Personas
User flows
IA maps
Strategy
Iterating
Once we can articulate our reasoning how does it work and how does it feel
Prototyping the experience to learn fast and cheap, will keep us on track to building consistency in the final interface as each failure informs an iteration closer to perfection.
Wireframe
Prototype
Design system
Guerrilla
Learning
It's alive !
What we build isn’t set in stone (don't tell that dev). Once the product breathes, real interactions uncover what we only thought we understood. Let’s observe, learn, track adoption and shape the next layer of progress.
Dev
KPIs
New VPs
Feedback loop
Making friends along the way
Process
Exploring
Hands in the dirt, digging though data and having expansive conversations
Talking to our users, researchers and stakeholders about how they view the realities of their context, will give us an understanding of our solution's ecosystem and translate insights into actionable opportunities.
Workshop
Research plan
Insight decks
Structuring
Just like archeology, once we have the bones how do they fit together into a living creature.
Mapping out our insights, leveraging numbers but also thoughtful intuition and communication we can establish mental models and a scalable product foundation.
Personas
User flows
Architecture
Iterating
Once we can articulate our reasoning how does it work and how does it feel
Prototyping the experience to learn fast and cheap, will keep us on track to building consistency in the final interface as each failure informs an iteration closer to perfection.
Prototype
Design system
Guerrilla
Learning
It's alive !
What we build isn’t set in stone (don't tell that dev). Once the product breathes, real interactions uncover what we only thought we understood. Let’s observe, learn, track adoption and shape the next layer of progress.
Dev
KPIs
New VPs
Feedback loop
Making friends along the way
